FITTmaxx Institute recognizes that technology can be both complementary, as well as, in direct competition with the training efforts of face-to-face fitness professionals.  The current momentum towards the integration of technology-driven products and services within the fitness arena is increasing.  Fitness podcasts, online personal training, exergaming, and web-based exercise programs are starting to provide innovative and cost-effective alternatives for consumers.  FMI promises to deliver comprehensive resources, current health & technology information, educational workshops and webinars, and courses that cover topics on social media, internet technologies, and exergaming.

The heart-breaking reality still remains that 76% of Americans are still not meeting the daily dose of 30-minutes of moderate physical activity.  If health and fitness professionals continue to encourage people to move, then FITTmaxx Institute will continue to encourage health and fitness professionals move forward...

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As the Chief Innovative Officer of FMI, Biray leverages social media & technology to help devise a responsible, transparent, impactful, measurable company strategy.  She is also the Director of Programming; her goal is to ensure that all workshops & courses offered at the institute are timely and cutting-edge.  Teaching health and fitness professionals how to effectively integrate fitness and interactive technologies together in their services, products, and education has become her passion.